ANT!PODiUM Conquers Europe From Down Under

Inspired by the fashion filled, grimy streets of London’s East End, ANT!PODiUM has become a cult womenswear label that remains 100% Australian made. Designed by ex-pats Geoffrey J. Finch, Ashe Peacock and Empire Line creator Fenella Peacock, the team formed after finding a “gap on the rack” of clothing houses. Using naughty satire to name each collection and garment, ANT!PODiUM fuses wearable, contemporary clothing with classic design edge and attention to detail.

Originally established as a PR wholesale agency and retail store in 2003, ANT!PODiUM has paved the way in Europe for many Australian and New Zealand labels. After creating their own capsule range for the store, ANT!PODiUM caught the attention of British Vogue and a Liberty’s buyer. The rest, as they say, is history.

The “Buttons Up!” range was launched at London Fashion Week in 2006 and the brand has since attracted more than 100 leading stockists in 11 countries, including department stores Harvey Nichols, Liberty and Lane Crawford.

Collections such as “Frilled to Meet You!,” “No Romance Without Finance” and the latest “Don’t Mind If I Do,” have only drawn added attention to the trio, taking the brand to the next level in European fashion approval.

For more information, see www.antipodium.com.

—Retna Wooller




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