Menswear has finally emerged from the shadow of its feminine counterpart in recent years. From trendsetting menswear talents around the globe to jewelry that’s designed with a male-oriented bent, the fashion world has wizened to men’s increasingly refined fashion sensibilities. The latest milestone in this industry maturation is the announcement of London Collections: Men, a new menswear showcase that will be put on by the British Fashion Council in June.
Expanding upon the current popularity and stature of London Fashion Week’s one-day menswear showcase, the BFC is launching this new platform as a balance to its better established womenswear half. As described in a release from the BFC, London Collections: Men will “emphasize both the creative and commercial importance of Britain’s brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector.”
Helmed by GQ editor Dylan Jones, the event’s prestigious committee—including Christopher Bailey, David Walker-Smith and Tom Ford—will feature a range of designers who represent the diversity of British menswear talent. And with dates set to coincide with London Olympic fever, Jones makes a strong case for why this is the right time and place: “Whether you’re involved in sport, fashion, media, retail, entertainment or tech, or indeed any industry, London is the place to be in 2012.”