Valentine’s Day Treats

Valentine’s Day is the perfect opportunity to demonstrate just how much you care for your most beloved with a meaningful and indulgent gift that will not only express your admiration…

The Official Color of 2014 – Radiant Orchid

Pantone – the design world’s leading authority on color- has named ‘Radiant Orchid’ as the official color of 2014. Inspired by nature, this rich, captivating hue combines shades of purple,…

Holiday Beauty 2013

Beauty has never been more relevant in terms of significant trends, and the holiday season is the ideal time to honor that special someone with the gift of beauty. This…

Cuckoo for Cocoa Butter!

As summer draws to an end, few scents evoke the essence of summer  memories the way coconut does. The use of Cocoa Butter and Coconut oil are definitely on the…

Sun Protection and Self Tanning

As much as a deep golden suntan is highly glorified, the harsh realities of sun damage are for the most part irreversible. While recent studies have concluded that regular exposure…

BB Creams & Beyond!

Amidst a multitude of product categories in the highly competitive world of cosmetics, BB creams have consistently held center-stage in the past  several seasons, with new products continuously hitting the…

Celebrating the Manly Man

While a certain more average male might still use whatever products are quite simply conveniently within reach, a rather large portion of the male population – 47 % to be…

Beauty in Social Media

As one of the most relevant subjects in the highly diverse and ever-expanding world of online media, beauty has created some never before seen opportunities for individual brand visibility, advertising,…

Naturally Beautiful

Descriptions like “100% natural,” “certified organic” and “eco-friendly” have literally become the fastest growing product categories in the multi-billion dollar beauty industry. This recent surge can be attributed to increasing…

Essential Brushes and Tools of the Trade

  While innovative cosmetic formulations remain at the forefront of the industry’s success, few products perform effectively without the proper tools. Finding the right tools that are versatile, practical, and…