Posts tagged with 'Alexandre Herchcovitch':

The Six Scents Fragrance Initiative reaches beyond sensory enlightenment by giving back to those in need. Born from a collaboration between fragrance supplier Symrise and creative consultancy Metaproject, the Initiative is an annual and ongoing charity-based project that brings together six perfumers and artists to create limited edition, original fragrances.
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Although fashion week parties always attract an unusual mix, the likes of Alexandre Herchcovitch and Celerie Kemble aren't often found mingling over capirinhas. But Carlos Jereissati, CEO of Brazillian retail group Iguatemi, somehow attracted this diverse crowd to an intimate dinner party during the already busy New York Fashion Week.
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Even before New York Fashion Week began, the industry was buzzing about how designers would respond to the gloomy economic climate. Many pundits predicted that the collections would follow a daring route, while others forecasted a very safe season. In the end, the week yielded a mixed bag of designs. Although the collective reception was lukewarm, designers explored a range of approaches that included new proportional horizons, gender games and sexual charm.
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After it came to a close earlier this week, the final word on São Paulo Fashion Week was "eclectic"—the urban personalities on display ranged from straight-up feminine to warrior spirit to sexed-up icons to cosplay-inspired collections that could have easily been transplanted to the streets of Tokyo. This last was especially appropriate as this SPFW marked the centennial of the Japanese migration to Brazil, and Kenzo starred as a special guest.

There were, of course, some common themes for the forthcoming Brazilian summer: washed-out hues, delicate fabrics and voluminous silhouettes.  read more »

It's been quite a year for Alexandre Herchcovitch thus far. A few months after announcing the sale of his brand to Identidade Moda fashion holding company in January, the designer reneged on the deal, sending the Brazilian fashion media into a frenzy. But business-side controversy hasn't stopped Herchcovitch from claiming his territory on the runways of São Paulo Fashion Week.
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Inside Brazilian fashion circles, the talk of the week surrounds the sale of Isabela Capeto, Alexandre Herchcovitch, Fause Haten, and the trendy luxury multi-label Clube Chocolate to different national holdings in January. The latter three were acquired by Identidade Moda (known as I'M), a brand management group controlled by HLDC Investments, which already owns Zoomp jeanswear, Zapping streetwear, and fast fashion company Cúmplice.
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