Posts tagged with 'MICAM':

Vito Artioli has worked in the shoe business since the wee age of five, and was recruited by his father Severino, who started the business in 1905, to start designing when he was only 16-years-old. From hand tanning select leathers with aniline, to the double and reverse stitching process, the name Artioli is synonymous with a level of handmade artisanship that speaks to today's luxury consumer—not to mention statesmen and celebrities across the globe. And although the Italian shoe trade is undergoing a massive transformation, the brand has managed not only to retain its market share, but also to find fans in new markets from Dubai to Moscow. We recently sat down with Vito—who is also the President of the National Association of Italian Footwear Manufacturers—during MICAM, the global footwear show in Milan, to discuss the art of craftsmanship, why designers flock to Italy and what fuels creativity.i

JC Report: What does "Made In Italy" mean to you?

Vito Artioli: To me, "Made In Italy" means very gorgeous, well-made, created with love, reaching absolute beauty. The quality of "Made in Italy" is many things together: fit, materials, fashion, durability—the good and the beautiful together.