Last week Martin Margiela launched Untitled, their first perfume at the Los Angeles boutique and there was nary a celebrity in sight. Instead the guest list comprised a tight mix of ‘friends of the house’ who are mostly creative types including designers Jasmin Shrokian and Magda Berliner, architect/photographer Richard Pier Petit, jewelry designer Sonia Boyajian and writer Linlee Allen, among others. Hipsters, check, but what of the fragrance? As one of our twitter followers commented “i would expect it to smell like everything and nothing at the same time,”–a spot on description.
-Staff
















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