Eryn Brinie Takes New York

Topshop may have delayed its US debut, but another new import is ready to fill its cut-price ankle boots. Eryn Brinie, Korea’s answer to chic on the cheap, recently opened its first US flagship location just steps away from Topshop’s Soho storefront.

Infused with a self-proclaimed French sensibility, a press release likens the brand’s aesthetic to “Rick Owens meets Alexander Wang meets Vena Cava.” This idea translates into a fall collection notable for its lightness of touch, romantic detailing and ethereal color palette. Pieces like a tissue thin leather jacket with oversized lapels, a dramatically draped cotton candy colored skirt and a fringed black minidress are all housed in a space designed to double as an art gallery, performance space and party venue.

With more than 35 stores in Korea, Eryn Brinie is a veritable household name in the region. And, considering that most of its whimsical wares are under $150, it’s only a matter of time before Topshop devotees are regularly dropping the Eryn Brinie name as well.

Shop address: 501 Broadway, New York, NY
212.308.6134
www.erynbrinie.com.

—Erin Magner




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