One of the first signs pointing that this Fashion Rio summer edition was going to be especially good happened during the Rio Moda Hype debut shows. Devoted to young talents, this event presents pocket collections from up-and-coming talents all over Brazil. Usually, very few names stand out, but we were impressed by the cluster of designers that managed to refine their designs into collections that exuded personality, good concepts and commercial sense.
Coming from Piauí (northeast of Brazil), Matins Paulo used Almódovar’s love of kitschy femininity to show a Latin and youthful version of the ’80s power dames presented in international catwalks. The young designer cleverly mixed dense contrasting colors in a ’50s-style silhouette added with flamenco inspired frills on the bottoms.
Draping seems to be a main resource used by the young designers to sculpt more conceptual shapes as seen in Fernanda Yamamoto, Vitorino Campos and Ursula Felix presentations. Another great thing about young designers is a fresh inventive vibe that usually ends up generating conceptual odd shapes. Stefania managed to do this without looking too quirky by exercising bubbly patchworked textures in a soft and light color mix, while Bruna Ribeiro proposed a multi-function and gender-less wardrobe. Special attention also goes to R.Groove’s softly deconstructed menswear suits—he is just ready to pop out onto the main event catwalks.