Greek skincare line Korres proves that miracle creams and potions don’t have to cost the earth. The flair and expertise of the company’s founder, pharmacist George Korres, has resulted in an all-natural ingredient product range with healing and beautifying properties. Korres has acquired cult status in its native country and the Korres-fever is spreading like wildfire globally. To the delight of worshiping Londoners, the first international flagship pharmacy outside of Greece has opened on Kings Road. Here one can stock up on the bestselling Wild Rose 24-hour Moisturizer that leaves the skin baby soft and dewy by capitalizing on the inherent therapeutic qualities of rose oil, all at an affordable price of £11. Other Korres specialties to get your hands on are the heavenly-scented shower gels and hair care products. The shop itself is worth a visit. It’s in line with the genuine Korres philosophy, a down-to-earth atmosphere with plenty of daylight enhancing the natural beauty of chunky walnut shelves and stark Mediterranean sea-blue walls contrasted by white ceramic tiles. Mr. Korres is determined to maintain the company’s family-run business structure. In order to do so the Korres family ought to expand as swiftly as the brand is growing. JC Report anticipates the London branch won’t be the last Korres shop to open.

- Emma Holmquist
Photo: Korres kings road boutique