Let’s be honest: Unless you want to look like a colorless zombie, achieving the "natural look" requires a little oomph from a few key make-up items. The trick, of course, is in blending the colors to emulate your appearance at the height of your natural glow. With Smashbox Cosmetics’ O-Glow Intuitive Cheek Color and Lip Gloss, the products actually do the custom blending for you. It sounds too good to be true, but this just might be make-up 2.0—products that are time-efficient, effortless and personalized.

Though the silicone-based gel formula is clear, the Goji Berry C-Complex (aka "the magic ingredient") is instantly activated upon first touch, creating a micro-circulatory effect that generates a rosy-ness from beneath the skin. As you apply it, O-Glow’s pinkish hue quickly develops to match your skin’s natural blush. But keep in mind that a little bit goes a long way, especially with the cheek color. And don’t forget to wash your hands afterwards. Glowing pink fingertips will give away the secret of your "natural" beauty.

—Jessica Dang