Though the silicone-based gel formula is clear, the Goji Berry C-Complex (aka "the magic ingredient") is instantly activated upon first touch, creating a micro-circulatory effect that generates a rosy-ness from beneath the skin. As you apply it, O-Glow’s pinkish hue quickly develops to match your skin’s natural blush. But keep in mind that a little bit goes a long way, especially with the cheek color. And don’t forget to wash your hands afterwards. Glowing pink fingertips will give away the secret of your "natural" beauty.