Anna Berkeley is ladies casual wear buyer for Selfridges department store in London
JC: What’s propelling the sport/fashion trend forward?
AB: It is a highly commercial look that is now quite ingrained in the fashion psyche; it’s easy to wear, comfortable, and versatile.
JC: How much of the movement is attributable to the comfort factor?
AB: I think comfort is a huge factor — what woman [or man! - ed.] doesn’t want to be comfortable in what she’s wearing!
JC: What’s the role of fabrication in the movement?
AB: For the area that I buy for – more holistic/yoga/pilates/loungewear — there is an element of technology to the fabrics. For instance the DKI Yoga line works with a special fabric to wick away moisture. Otherwise it is less important for this department than for a proper sports area.
JC: What makes sportswear such a fluid category to design in?