July 5, 2010

Eyes Forward: Summer’s Must-Have Shades

By Sarah Fones

Even during challenging economic times, accessories have long been reliable boons to luxury label’s bottom lines. Now, as the market slowly begins heating up again, high-end brands are introducing new lines and designer collaborations just in time for summer—especially, of course, sunglasses. Luxe stalwarts, newbie shade purveyors and avant-garde labels alike are offering particularly unique versions of the seasonal staple.

Already renowned for its chic, ultra-supple handbags and iconic driving shoes, TOD’s has fittingly expanded its accessories purview to include eyewear, introducing the women’s “1” style for 2010. Classically elegant and available in a variety of colors, the lightweight plastic and metal glasses, $350 would be ideal for cruising 10 Corso Como or hitting up the Corsican coast—ditto DSquared2’s bold, rectangular-framed “44” peepers, $395. Inspired by the French phrase l’œil de biche (“doe-eyed”), John Galliano’s sultry, oversized “Les Biches” ( $390) are designed to mimic a flushed cheek with a soft pink of the gradiated wrap shades.

Speaking of statement makers, Mykita & Bernhard Willhelm’s line of “Franz” aviator specs (recently glimpsed on one Carrie Bradshaw) now boast a more luxe incarnation. Equipped with mirrored lenses coated in 24-karat gold, the “24k,” $775, is available either in a solid hue or in matte black, hand-lacquered frames.

Leave it to Maison Martin Margiela to subvert the design paradigm when hen it comes to framework. The brand’s latest hybrid creation for Line 8, $590, is a wire-framed aviator integrated into a plastic frame. Less conspicuous than the house’s blackout bar-like “Incognito” shades, these glasses nevertheless merit a double take.

The same might be said of Linda Farrow’s collaboration with Irish electro-pop diva (and Viktor & Rolf muse) Róisín Murphy. One of the latest partnerships forged from Projects by Linda Farrow, the collaboration yielded half-moon cat eye titanium frames coated in 24 karat gold and available in either matte white or yellow gold with gray or brown gradient lenses, $737. Illesteva’s round, retro-tinged “Ruby” specs, $185 are equally covetable, but available at a much friendlier price point. One of eight styles inspired by 1950s Havana, the shades look just as at home on a septuagenarian domino player as they do on a downtown-dwelling twenty-something.

Said urbanite likely already has a pair (or two) of Wayfarers on rotation, hence Ray-Ban’s decision to re-launch another iconic company style: the Aviator. The classic frame will be joined by six collections, including the Titanium, $165, featuring either gold or titanium frames and brown or gray lenses. It’s a nice alternative to flashier fare for those days when one really does want to go incognito.



Like this page?

3 Responses to “Eyes Forward: Summer’s Must-Have Shades”

  1. Yep, Margiela’s boundary pushing is dependable, and the blending of styles will supersede many a loyalist’s specs – a smart move in a difficult climate. But just as clever is Illesteva, putting the nouveau shade within reach of risk takers. The ‘why wouldn’t you’ price point is a great tactic for fashion businesses who can rein in costs without compromising too much quality. Loving the site; thanks for the, um, eye candy.

    #562
  2. A very interesting collection – The public have taken well to the Dsquared2 Sunglasses styles considering how new on the scene the range is.

    #566
  3. Sebastian  |  July 8, 2010 at 9:40 am

    check http://www.adrianmustelin.com, they’re the best.

    #567

Jason's Instagram Feed