Heading up PR and Sales for Valery Demure, Andrew Blyszak’s specialty is turning unknown brands into uncharted success stories for the accessories. Blyszak’s career began in his native Australia, but in 2005 he traveled to London to launch gentleman’s grooming and barber-shop Murdock. Working with products from Santa Maria Novella, Acqua di Parma, Malin + Goetz, Aesop and Kiehl’s, his successes included setting up a concession shop within luxury department store Liberty’s. He eventually moved into PR, nurturing niche menswear brands including Material Boy, Mjolk, Komakino, Pudel and 5preview for AB Agency. As a leading menswear expert and trend forecaster, Blyszak has increased sales figures for Valery Demure and contributed to the agency’s standing as one of the finest showrooms in London.
What’s hot right now?
I just got back from New York, and both Brooklyn and Manhattan were ablaze with new and interesting restaurants, projects and stores. London has lagged for some time—bar the addition of LN-CC in Dalston and some cute little eateries like Brawn on Columbia road. LN-CC has an incredible selection and the staff is remarkably helpful for this city. Definitely the new London address for ultimate style gurus.
What are your favorite places in London to visit this fall?
I’m looking forward to the ice skating rink at Somerset House.
What trends are you looking forward to this fall?
I don’t think defining trends is style. Morbid and drapery are definitely out.