Haro Designs offers a multifaceted approach to brand development, operating as a full-service design, advertising, marketing and PR company that specializes in motorcycle and auto racing markets. And, as their newly launched Axio line illustrates, this holistic approach is the key to their thirty years of success in the business.

The company’s sleek new high performance bags are now hitting the market in a big way. Axio’s functional and stylish hard shell luggage, backpacks and bags are a hit among DJs, techies, musicians and videographers, who need protection for temperamental digital devises. Already selling in more than 25 countries, the line is now gearing up to collaborate with Factory Ducati rider Nicky Hayden. While the quality of such a product speaks for itself, Haro Designs also takes a unique approach to each creative marketing campaign—both for themselves and their clients.

Trusted by labels such as Kawasaki, AMA, Yamaha and Logitech, Haro Designs successfully develops long-term product sales for each of their professional partners—a business ethos intuitively understood by owner Bob Haro. “My mentality has been to always stay hungry and stay fresh with new design talent and new creative service offerings to our customers,” he says, noting that he has spent a lifetime working his way up from the bottom.

“Don’t get me wrong, I like clever messages and slick ad work and marketing materials,” he notes. “But I do temper that with understanding the importance of making and designing products that work and that will sell too.”

For more information, visit www.harodesigns.com.

—Kyle Landman