Bonobos, a New York-based brand specializing in perfect pants for men, has taken giant strides since its inception only two years ago. The web-only business racked up sales north of $1.6m last year alone (with business expected to triple this coming year) and men are beginning to define a winning construction by Bonobos standard. For the fourth part of our New Fashion Empire Builders series, we interview Dave Eisenberg, Bonobos’ first employee and chief of staff, to find out about the new designs on pants, the power of the web and how to avoid losing your shirt.
JC Report: We’re referring to you and your brand as empire building, tell us about the ownership structure of the company.
Dave Eisenberg: The company was founded in 2007 by Brian Spaly and Andy Dunn—the emperors, if you will. We believe strongly, however, that the best empires are one in which its citizens (our employees) are all owners of the enterprise. As such, every employee at Bonobos shares in the potential upside of building a great business.