Founded in 1988 by motorcycle-lover Richard Stark, Chrome Hearts features luxurious silver and leather jewelry that often exhibit a goth-rock vibe. In 2000, Stark and his wife Laurie Lynn launched an eponymous magazine that has come define the brand’s eclectic and sophisticated aesthetic. We sat down with Mrs. Stark to discuss the publication’s inception, plans for the future and the magazine’s upcoming piece on Iggy Pop.

JC Report: Why was the impetus in starting this Chrome Hearts magazine?

Laurie Lynn Stark: The first issue was published in 2000. It was organically conceived because we had a friendship with a publisher who encouraged us to put together a magazine. From the outset, we looked at it as an experiment, but as we began to develop the concept we envisioned it turning into something that could evolve alongside Chrome Hearts [the label]. We intentionally decided to add elements that would contribute to a bigger picture, such as naming each issue with a different letter on the spine, which would reveal a word or phrase over time.

JCR: How is the Chrome Hearts magazine angle different from a traditional fashion magazine?

LLS: It is hard to compare because our content is not trend or advertisement-driven. It is very much a reflection of our lifestyle and has become a visual archive of the life and times of all of us at Chrome Hearts as well as the people who have touched us during that time. There is no formula we follow—we simply feature what we love from art and design to travel and so on.

JCR: What are some of the most important elements of Chrome Hearts magazine?

LLS: For myself, working on this magazine with my husband is always an interesting process. I greatly enjoy the collaborative effort as we often have different perspectives, so it’s always a unique blend of both of our visions. We love that this magazine reflects so much of our family and friends—it’s something our children can look at when they grow up and see what was happening in our life during this time.

JCR: What is the Chrome Hearts brand trying to get across with this magazine?

LLS: There really isn’t a specific message. It’s mostly a creative means for us to document what we love the most, and to share it with customers who have been loyal to us since the beginning.

JCR: Tell us what’s going to be in the upcoming issue?

LLS: The centerpiece is on Iggy Pop, but other highlights include some collaborations Chrome Hearts is doing with other designers, new products and pictures from our 10th nniversary events in Tokyo last year. As with every issue, this one will also be accompanied by a music CD of our friend and family.

JCR: Where can we get the magazine?

LLS: The magazine is available exclusively in all of the Chrome Hearts store around the world.

This interview was conducted by Robert Cordero.