The denim wave shows absolutely no signs of abating. From Tommy Hilfiger’s replenishable on call service (making jeans available to retail stores globally, 24/7) to the ubiquitous Earl and Seven jeans seen on every downtown rear in Manhattan. The streets are saying it’s not about outré dresses or whipsy skirts, its a steady stream of Joe Jeans, Blue Cult, Paper Denim & Cloth, Diesel, Helmut Lang, Sass and Bide, Levi’s engineered, or Balenciaga paired with skinny heels, pointy flats, trainers, sandals and a custom tee, snippy jacket and of course anything Marc Jacobs to finish off the look. And now, cresting the wave that seems to never end, comes Habitual, surfing along with exclusive distribution at Colette and registering sold-out numbers at Fred Segal and Barney’s. With its intelligent washes and tailored welt pockets and buttonholes, even Levi’s has got their panties in a twist over this line that’s been created in a studio in Hell’s Kitchen. Perhaps soon we’ll see denim-on-demand just about everywhere. Denim in vending machines? Restaurant bathrooms? Ride the wave.
- Meghan Cleary
Photo: Habitual Jeans