Ethopian model Liya Kedebe‘s unprecedented contract for Estee Lauder isn’t indicative of multi-culturalism on the catwalk but it’s positively in step with the avalanche of fashion magazines finally depicting the lifestyle of people of color. And it’s not all about hip hop culture. Trace, Latina, The Fader, Clam, Untold, Honey, WestEast, One World magazine and a yet unnamed Lucky-type glossy coming from Time Warner this fall are edging newsstands, still giddy with blonde blue eyed cover girls, closer to looking like the streets most reside on. These magazines, not all of them new, are dishing an awesome mosaic of tight fashion and cultural content true to the zeitgeist: Kelis rocking Agent Provacateur and a Cuban sex trade essay in a recent One World; a Kylie Minogue cover, interviews with lesbian model Amanda Moore and Chinese actress Maggie Q in Hong Kong based WestEast; and model clad entrepreneur Damon Dash splashed across the pages alongside a sexy Kithe Brewster styled editorial in a recent Trace–a multi-referencing mouthful of variety and inclusiveness on the pages of these new style bibles. Advertisers can no longer ignore this audience just as prone to listening to Miss Dynamite, Moloko and Femi Kuti, wears Diesel, Ralph Lauren and Versace in equal frequency and voyage to Barcelona, Sao Paolo and Los Angeles on a regular basis. Color is not only in vogue, it’s the shade of the coming century!
- Jason Campbell
Photo: Trace Magazine