Griffin leads the taste in men’s sportswear. Their store-as-installation space showed washed out military pants and low-key shell tops hanging from the ceiling on hooks, and each piece is desirable. The 10-year-old label has quietly acquired a wide following for their rugged looking cuts and masculine styling, and will soon be one of the most copied menswear lines. Boys not afraid of a bit of color are seeking out Oeuf sweatshirts and t-shirts in pastels. Pineal Eye owner Yuko Yabiku just received a serious shipment of Japanese streetwear for men that you’re sure not to find anywhere else…Analog Lighting with “shadows” designed into all the pieces and Bal’s color stitched denims. Straight boys can’t get enough of Evisu, making those squiggly lines on baggy bums as ubiquitious as the reggae colored t-shirts they’re paired with. Guys who work in the City and The Matrix cast are turning up at Oswald Boateng’s Savile row atelier for bespoke suits with fuchsia lining and cueing up for signet rings at Ben Day. Gay boys are dressing up to hear Miss Kitten at Egg (the new Kings Cross club for nancy boys), seriously aping Leigh Bowery. Others are salivating for trainers-cum-pants from Carli Pearson, the spanking new line from the St Martin’s MA graduate selling exclusively at Kokon To Zai (57 Greek St.). For Sunday afterhours at Beyond, it’s dirty denims and DSquared. For The Cock (Falconberg Crt.), where Butt Magazine just had a fete, its vintage trainers and Bernhard Wilhelm tracksuits from Buddhahood.
Photo: Griffin’s Portebello Road Store