Putting intellectualism, individualism, and creativity above conventional business considerations, both Jil Sander and Helmut Lang have recently taken leave of the Prada group. Alber Elbaz, Roland Mouret and Sophia Kokosolaki all turned down offers from LVMH to design for Givenchy, each believing they had a better shot at success (and happiness) if they held their own creative reins. Isaac Mizrahi created his customized path to profitability by launching both his Target line and Bergdorf Goodman couture, eschewing the pre-cut model of wholesale to retail. Ditto for Marc Bouwer, who’s mingling runway and QVC. The masses are following suit, creating and consuming self-help tomes focused on going for pleasure over deprivation, like bestsellers Mama Gena’s School of Womanly Arts, Your Best Life Now, and The Purpose-Driven Life, as well as debunking fashion uniforms for individual eclecticism. Will fashionistas head in droves to find their calling in order to combat dreariness? Stay tuned.
Photos: Mama Gena’s School of Womanly Arts
Viktor & Rolf a/w ’02-’03