The return to graphic Mary Quant/Gernreich styles isn’t the only ’60s trend back in vogue: the slogan t-shirt extolling political and environmental stance is also making a comeback. Doug and Johnny debut their line of debate-starting “USA” titled t-shirts “inspired by a year of turmoil in US and global politics and renewed public interest in social issues [and] triggered in part by films such as Bowling for Columbine,” which targets “a new generation of socially savvy consumers.” Their “USA No.1 Shooter” t-shirt tackles the fact that non-war gun related deaths are higher in America than anywhere else in the world. “Freedom” tackles corporations’ role in determining the setting of public policy. Boston based AndyG targets youth awareness with his slogan tees referencing “Peace” and “Recycle.” Even the slogan tees in Richard Singh’s collection cry: “Human Rights Here and Now,” “Stop Racial Profiling” and “Equal Opportunity For All.”

- James Whitely
Photo: Doug and Johnny “USA No.1 Shooter” T-shirt