If you think Matthew Williamson has been rather quiet these days, that is all about to change with his soon-to-open flagship store on Bruton Street in London. Madonna, Kate, Sarah Jessica, Helena, Gwyneth, and a slew of laid back stylish chicks adore the designer and his clothes — which makes it one of the most hotly anticipated events in a city not short on store openings. The look of the store’s interior won’t surprise his admirers. Williamson’s love of pink unfolds in what he calls a “virtual nature” scene which means pink stars, molded Perspex bubbles, fluorescent glossy rails, stone floors, and Georgian paneling. The hyper coloring continues in a trippy subtropical garden contained in a lighted glass tank which also conceals the dressing rooms wrapped in emerald green, hand painted silk wallpaper. And playing against a spring collection of cool white fitted shirts, Capri pants with the usual fuchsia and turquoise accents and feather printed chiffon, the environment is an ode to girly decadence. And in Williamson’s cool bohemian spirit, signature outfits will dangle from torsos and chandeliers. London’s hot pink event this spring.


-Jason Campbell

Photos: Matthew Williamson’s London Store

Matthew Williamson spring 2004