“Reviewing, wearing, and presenting the seasonal collections to discerning clients influenced our editorial/design process,” says Gomberg about the Los Angeles boutique he shared with Rosen in the early ’90s. Ten years later, feeling that men are still in need of wardrobe solutions, the duo started Greige to come to the rescue. “Greige was created out of necessity. We wanted to offer men items to covet, made with care, and fashioned with integrity,” says Rosen of the drive for starting the line. Greige Manufacturing Company presents casual designer sportswear by way of time-honored fabrics, precise tailoring, and distinctive elements that ensure comfort and wearability. Extrapolating from the dictionary definition of greige, the complete collection combines traditional construction with a modern fit — a cultivated synergy between classic and contemporary. Greige incorporates structured pieces as well as knitwear (done by hand), and denim, made on vintage ’60s machinery. Details include hand-tooled buttons, meticulous seaming, and novel laundering techniques. Garments are finished both inside and out with the same scrupulous attention.
“We are striving for those elusive conditions, seeking perfect imperfections, says Gomberg.” For spring 2005, the debut collection of Greige Manufacturing Company will be available at premier retailers worldwide, including Odin New York (above).
Photo: Greige spring 2005