May 22, 2009

Alpha60 Looks To The Future

By Retna Wooller

Brother and sister duo Alex and Georgia Cleary have channeled their shared love of cult films, good design and sophisticated quirkiness into their line Alpha60. The label’s collections have include everything from finely tailored men’s suiting to silk t-shirt dresses featuring the prints of River Phoenix and Drew Barrymore.Taking its name from the dictatorial supercomputer in Jean-Luc Godard’s 1965 film Alpha Ville, it’s no surprise that Alpha60 looks toward the future for inspiration.

The label launched back in 2002 when Alex, an engineering and commerce student, teamed up with his graphic designer sister to produce a collection that would appear alongside a Vivienne Westwood retrospective at the National Gallery of Australia. Since then, Alpha60′s pieces have been bought by band members of The Klaxons, Kings of Leon and Arcade Fire, and its three stores feature images of celluloid muses along white washed walls.

Alpha60′s newest collection features a mix of loose grey tailoring in pleated pants and soft jackets for men, and stretch fabric tube skirts and pleating in dresses for women. The label uses block color to create a collection of wearable art will fill their gallery-like stores. “To imagine the lovechild between Vince from [French film] La Haine and film theorist Maya Deren, would be how best to describe the latest collection,” says Georgie.

Having worked on shows for Rendezvous Paris and L’Oreal Melbourne Fashion Festival as well as designing the uniforms for Jamie Oliver’s Fifteen in Melbourne, Alpha60 is fast becoming iconic in both style and notoriety.

For more information, see www.alpha60.com.au.

—Retna Wooller



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