Where’s the party? Asked Madonna in 1987, and we’d have to say it appears to be at Puma. From the hot dance party effects spinning every Saturday afternoon in their Soho store to their fierce commercials co-opting the craze for all things Jamaican, Puma has truly become the party of the 21st century. Pioneering its way through the must-have retro sportswear phase, Puma has quickly become the brand to watch and wear. From Paris streets with the GV Special to yoga retreats with Nuala pieces, Puma is dominating the street and zen scenes alike. It’s careful (and eco-friendly) take on vintage with it’s Thrift line (Puma shoes crafted with thrift-store materials) and new 96 hours line (a fully stocked 26-piece crease free travel wardrobe delivered to your door in a titanium suitcase) have solidly placed Puma in the frontlines as far as global takeover is concerned. Time to get your Puma on.

- Meghan Cleary
Photo: Puma’s 96 hours packing instructions