The High Street is taking Electro styles and cleaning them up for mass market, and it’s working. Sloany girls and South London boys are raving about the graphic printed tops and better basics at Top Shop, which change weekly and have friends cooing, “Is that Diesel, is that Chloe?” Watch out H&M! Vivienne Westwood pirate boots paired with a mini skirt is the IT High Street look, and Project Alabama stitch work has inspired many cheaper rivals. Seasonal throwaway pieces work best with designer brands and loads of top shelf stores are stacked with labels. Joan Burstein, Browns owner, toured us around the store and showed off Easton Pearson (“bought since the beginning,” she insists), Fendi, Marie-Helene de Taillac, and Rozae Nichols, a California brand of wispy dresses and precious cardigans. At Browns Focus, buyer Yeda Yun revamped the store with an airy mix-up of Jessica Ogden, Margiela, Gardem, and La Petite Salope. Farther west, Westbourne Park is a veritable retail power ‘hood. Matches stock Leflesh and Bottega Veneta accessories and loads of other tightly selected labels. Six-month-old Feathers (176 Westbourne Grove) serves up a selling mix of easy Rick Owens, Cavalli, Pucci, Antonio Marras, and Dundop (a chic little Italian label for wrap tops). The Jacksons (5 All Saints Rd.) is creating stampedes for their dog collars, leads, and beaded sandals. Visit Britism for ghetto fab bathing suits and slinky dresses, and J&M Davidson for two-toned preppy totes. We were told to check out Temperley’s sex-laden dresses more than a few times. And at Vent, Simon is still the king of the labels from another era.
Photo: Feathers Boutique