What’s been coming between the boys and their laminated Dior jeans these days hasn’t been the usual brand of suspects. Grigioperla, La Perla’s collection of men’s underwear is raising the fit and comfort stakes and winning a stealth following among travelers to Italy (where the brand is widely distributed) in the meantime. The label, best known for its line of ultraluxe underthings for women, is stirring up the male market by offering a spectrum of products including underwear, nightwear, beachwear, and loungewear. Notoriously luxurious, the men’s collection continues La Perla’s tradition of using the finest silken cottons, sometimes infused with lycra to preciously hug beneath. The cost of encasing the family jewels in such gossamer decadence isn’t cheap. Prices range from $30 for a basic brief to $70 for a ribbed short sleeve T. But for all the boys who know the worth of their gems, it’s the least that they can do.
- Waleed Khairza