Stockholm’s other pulsing neighborhood is the City downtown. The main department store NK contains co-op stores for Swedish power brands including J. Lindeberg (a shockingly popular brand whose logo is seen on every other t-shirt and sweatshirt in the streets), Filippa K, WE, SWEA, and Tiger of Sweden, as well as international labels like Diesel and Miss Sixty. The Paul and Friends concession shop is noteworthy for a selection of Dries Van Noten, Y3, and Miu Miu but more careful selection is to be had at the nearby boutiques dotted across downtown. One of the only multi-brand stores in the City for high fashion brands like Balenciaga, Bottega Veneta, Yves Saint Laurent and Prada is Nathalie Schuterman (Grev Turegatan 1). She chooses a small selection from each designer and does a heavy run on everything by Marc Jacobs. Care Stockholm is the other designer store, but on the whole Swedes are said to buy high fashion brands outside the country. Opened since October, Takeuschi (Jarlsgatan 8) keeps trendy boys in Ijin and Evisu jeans, and Hussein Chalayan and Duffer St George sweatshirts. Not far away, newly relocated Jus (Brunnsgatan 7) whose owner Ulrika buys for her taste that includes Future Classics, Citizens of Humanity Jeans, Maharishi, Silas, and a selection of Levis. Next door, Cali (Brunnsgatan 9) is creative directed with California streetwear in mind. Brands there include Milkfed (Sofia Coppolla’s line), X-large, Vans, and Etnies sneakers. Weekday (Olofsgatan 1) is one of the stores that sell both Acne Action and Nudie jeans in addition to Cheap Monday (a super skinny line of jeans for guys and girls popular for creating that punk-inspired half-crack look), Burro for men, Moustache, and the Stray Boys. The store is well settled in their role as cool purveyor — several languages were overheard among shoppers while we browsed. Nip down the street to Monkey Bizz (Olofsgatan 12) for Rebel Ape/SSUR t-shirts and then around the corner to Focus Stockholm (Drottninggatan 104) for D&G, Blue Blood, and Paper Denim jeans, with Costume National and Bikkemberg coming for fall. Then stroll further up Drottninggatan to well-recommended Mrs. H, where Hortense Anderson spins a girly tale with Eley Kishmoto printed dresses, Sonia Rykiel knick-knacks, Hollywould and Olivia Morris shoes, bits from Cacharel, Anya Hindmarch bags, and skincare from Dr. Hauschka and Ole Henriksen.


Photos: Weekday

Cali
Mrs. H