April 14, 2009

Bottega Veneta To Take Over Bergdorf Goodman

By JC Report

The Bergdorf Goodman Fenice handbag was created by Bottega Veneta to celebrate the New York store’s tributary installation to the label. With only 25 totes to be produced, the bag may invite hip-today-gone-tomorrow dismissals, but it ultimately has an elegant glamour and luxury bravado of an iconic piece.

The bag reinterprets Bottega Veneta’s Fenice bag, transforming the signature intrecciato weave with deerskin and an oxidized copper look achieved by applying and removing consecutive layers of color. This precision and creativity illustrates the label’s underlying tenets: understated luxury, timelessness and a dedication to the highest craftsmanship and materials.

Bottega Venetta was founded in 1966 and known throughout the ’70s and ’80s for its fine leather goods (the signature weave was created at that time). Though the house lost a bit of its luster in the ’90s, it recaptured the spotlight after being purchased by Gucci in 2001 and with the appointment of Tomas Maier as creative director. The sensuous, quiet simplicity of the designs immediately convinced critics, celebrities and consumers alike, and, today, it is one of the most sought-after labels worldwide.

It comes as no surprise that Bergdorf Goodman—appreciated for its similarly high-end qualities—has decided to collaborate with the Italian label, exclusively dedicating its 5th Avenue windows to showcase all facets of Bottega Veneta. The display will include the iconic ready-to-wear line for women, men’s clothing, shoes, handbags, jewelry and the complete home collection, which includes furniture, porcelain and specialty fragrances.

To celebrate this joint venture, the week-long event will kick off with a cocktail party and dinner in honor of Maier, and will continue with the unveiling of unique displays throughout the following days—each of which highlights a different aspect of the brand.

—Christina von Messling



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