What happens when one of street culture’s most influential magazine joins forces with one of fashion’s emerging “street couture” labels? The formulation of The Wood Wood X Vice Pop Up Store. Vice, a Canada-born magazine that serves as the nucleus of international hipster lifestyle, and Wood Wood, a cult-label created in Denmark by 3 friends, have come together to embark on this unique project from May 30th to June 10th.
With the help of Berlin-based Pool Gallery, the magazine and fashion label have united to curate a “lifestyle endeavor” that consists of a temporary store and gallery, where sought-after goods are both exhibited and displayed to the general public. Both companies share an appreciation for subculture mentality, art, pop culture and consumerism, making this joint venture the perfect marriage of ideas.
Located in Vienna and taking place during the 9 Festival For Fashion and Photography, an annual event organized by Unit F büro für mode, the WWXV Shop will provide some optimism and colorful fun to the “otherwise dark, brooding and super-serious fashion scene in Austria.” The WWXV Shop makes designers such as Jeremy Scott, Eastpak, DRKSHDW by Rick Owens, Carin Wester, Happy Socks, Henrik Vibskov and Peter Jensen available to the Austrian market for the first time. A first for both Vice and Wood Wood, this is bound to be one must-attend event. But be fast—limited qualities are available—and as with the magazine and the clothes, be sure to expect the unexpected.
Shop location: Gumpendorfer Straße 23, 1060 Vienna Austria
Hours: Mon-Fri: 12pm-8pm / Sat: 12pm-6pm / Sun: 12pm-8pm