Shopping in Buenos Aires requires a keen eye to navigate the boutiques in the city’s main retail areas of Palermo, Recoleta and San Telmo. There are many stores in BA, but only a handful offer truly desirable products—which is why we were thrilled to discover Stud Frers, an out of town, former farm converted into a fashion, design and art concept store.
Stud Frers is in Martinez, a 20-minute drive north of Buenos Aires near Hipódromo. The region is horse country and indeed Stud Frers was originally a stable for owner Delfina Frers’ horses. After several years, however, Frers began itching to do something novel with the space, something that would marry her family’s love of art, fashion and horses. Stud Frers was born when she partnered up with art consultant, collector and bon vivant Marina Givre.
“We respect design and art,” Givre expressed confidently, while giving us a tour of the multi-room, multi-level appointment-only space. And for a woman whose home and art collection is included in most books on Argentine interiors, her opinion is not to be taken lightly. Givre and Frer’s ties within high society have given them the chutzpah to cultivate such a unique concept on the outskirts of town. Weekly events such as fashion shows, product launches and exhibitions have also helped to attract a crowd. Socialite and designer Soledad Twombly, for instance, inaugurated the space with a fashion show of one-of-a-kind dresses as well as lizard belts and clutches. Unsurprisingly, the local cognoscenti turned out in droves and the orders poured in.
The small rooms—formerly stables—offer an eclectic selection of discerning Argentine brands: leather objet d’art from Vaca Valiente, Karina Badaracco’s whimsical silver jewelry, a library of polo, interior and art books as well as pieces from various artists. Frers’ daughter, photographer Delfina Blaquier Figueras, sells stunning prints of the sun setting on muscular horses’ bodies, while her brother Eduardo Blaquier has several spindly sculptures throughout the space. Former cartoonist turned artist Pancu Segreto, meanwhile, brings a Keith Haring kind of whimsy and play to the environment with his primary color-based paintings and drawings.
For eager travelers and locals alike, Stud Frers offers an exclusive, off the beaten track experience not yet written up in any guidebook.