July 20, 2009

Aschön Reinvents The Scarf

By JC Report

Berlin-based designers Claus Arnold and Mila Micic successfully combine their respective graphic design and fine arts background to breathe new life into the traditionally bourgeois-chic standards reserved for silk scarves. Launching this fall, the duo’s label Aschön—roughly translating to “atypical beauty” in German—will debut with a collection of visually energetic silk scarves done up in a Bauhaus-does-Marvel Comics manner. The graphic, multi-layered result is artistically gratifying.

Like a work of art, the scarves are offered in a limited edition quantities of only 200. The luxurious sizes (110 x 110 cm and 128 x 128 cm) allow for the scarves to be wrapped numerous times around the neck or simply worn as a shawl. For Arnold and Micic, who both studied at the Academy of Fine Arts Berlin-Weissensee, workmanship is a top priority. Each scarf is digitally printed and hand-rolled at its edges in Germany, using only the highest quality materials.

Inspired by the contradicting charm of Berlin, where futuristic lines co-exist with vintage details, Aschön gives an edgy, contemporary perspective to an elegant lady’s most beloved accessory.

—Jessica Dang



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