June 8, 2009

Fashion Rio: Fine Printing

By Jason Campbell

Talents such as Marcia Queiroz, Daniel Rodrigues and Julia Valle of Printing, a promising design team from the Belo Horizonte region of Brazil, makes attending emerging fashion weeks, such as Fashion Rio, worth the trip. We reported on the label’s solid and highly luxurious showing of their debut collection last season, raising the bar on their presentation while establishing themselves as headliners worthy of international attention.

There’s a decidedly European imprint in the asymmetrical cuts and light embroidery—a language that mixes the lightness and unexpected volumes of, say, a Dries Van Noten with the edge and draping of Ann Demeulemeester. And while there’s a fair element of inspiration from both houses, it doesn’t diminish the polish and refinement of the looks sent down the runway.

From the first grouping of sand colored drop waist pants and long asymmetrically cut jackets, brush-stroked stripes in the body-skimming day dresses, the execution didn’t compromise quality or attention to detail. A procession of knee-length dresses, a few encrusted in gold strewn paillettes, sit well with the current glittery fixation in fashion. But the texture on fabrics didn’t end there: light beading, embroideries (a specialty of the Belo Horizonte region) and tone on tone snake prints rounded out the bold textile topography. Topped off with oversized chunky necklaces that glistened in Swarovski crystals, we were temporarily transported from the tropics of Rio de Janiero to the streets of a sophisticated European capital.

—Jason Campbell



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