The next crop of plastic sensations—set to launch in Spetember—were designed by none other than world-renowned architect Zaha Hadid. The Iraqi-born Hadid is the first woman to ever win the controversial Pritzker Architecture Prize and is one of the top names in contemporary architecture. As a first-time shoe designer, Hadid created futuristic pumps that are asymmetrical—meaning each foot is uniquely composed of ergometic straps placed in fluid movements. Hadid explains: “The fluidity of our design combined perfectly with the technology of the plastic, injecting pieces without closures or seals.” Melissa has over 70 types of specialized PVC manufactured in their factory, ensuring that the shoes are made to be flexible and breathable. Ventilation is incorporated into each design and the company has even infused their plastic with a trademark bubble gum smell.
Melissa’s crossover success can already be seen on the feet of New York’s hippest. But, if you can’t wait until the fall for your Melissa-Hadid fix, the spring/summer ’08 models can be found stateside at stores like Opening Ceremony, Noodle Art and Affect Store.
For more information, see www.melissaplasticdreams.com/home.
—Kyle Landman and Flavia Mendonça