Leave it to Puma to solve the dilemma of unfashionable sports shoes. Starting this month, all of you fashionably conscious marathon runners, basketball players, football athletes and track & field enthusiasts can get the best of both worlds with the PUMA L.I.F.T., available exclusively from JD Sports.
Inspired by the classic pair of Puma kicks, the H Street, the L.I.F.T. focuses on lightweight comfort and tastefully prominent bright colors. The innovative running shoe is made with Ethyl Vinyl Acetate, which is lighter and more flexible than rubber, creating an incredible fit with no excess weight. “The L.I.F.T. is the perfect blend of Puma’s heritage and the latest in running technology,” explains Antonio Bertone, the company’s chief marketing officer. “The shoe is a mix of vintage style, technology and fashion.”
Even more incentive to pick up a pair: the L.I.F.T.’s revolutionary midsole design uses less glue in its construction than other running shoes, making it an environmentally conscious choice for anyone seeking a runner’s high. Now you can train for a marathon in comfort then go out on the town without bothering to change shoes.