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In Brazil, Luxury Goes Back To The Basics
September 28, 2009

In Brazil, Luxury Goes Back To The Basics

By Flavia Mendonca

Major Brazilian and international players from the luxury business gathered for Atualuxo at São Paulo's Grand Hyatt Hotel to network and talk...

No Matter The Economy, Home Is Where The Heart Is
August 4, 2009

No Matter The Economy, Home Is Where The Heart Is

By Flavia Mendonca

Although last month's World Retail Congress in Barcelona pollinated signs of a slow economic recovery, brands are still trying to think outside...

Power Dames Under The Sun
July 21, 2009

Power Dames Under The Sun

By Flavia Mendonca

The beachwear collections are always one of the highest points during São Paulo and Rio fashion weeks. The powerful national industry includes...

Being Alexandre Herchcovitch
July 1, 2009

Being Alexandre Herchcovitch

By JC Report

During São Paulo Fashion week, there's one name that tastemakers, journalists and fashionistas all look forward to: Alexandre Herchcovitch. The 38-year-old designer...

Fashion Rio's Next Generation
June 16, 2009

Fashion Rio’s Next Generation

By Flavia Mendonca

One of the first signs pointing that this Fashion Rio summer edition was going to be especially good happened during the Rio...

New Designer Spotlight: GiBB Trades Trendiness For Eccentricness

GiBB is a brand new accessories brand with a brilliant future ahead. Created by fashion designer/artist Karlla Girotto and stylist Fawsia Borralho,...

In The Shower With D'Arouche
May 22, 2009

In The Shower With D’Arouche

By Flavia Mendonca

These days, cool promotional films have more of an impact than glossy catalogues. In the case of Carolina Glidden-Gannon and David Pollak,...

Brazilian Luxury Train Travel
May 19, 2009

Brazilian Luxury Train Travel

By Flavia Mendonca

Though travel to Brazil conjures images of Rio beaches and São Paulo urbanism, there's a whole lot more country to see. In...

Charlotte’s Web Arrives In Brazil
May 15, 2009

Charlotte’s Web Arrives In Brazil

By Flavia Mendonca

Elegant shoewear is a universal language, but few speak it as fluently as Brazilian women. From sky-high stilettos to avant-garde wedges, Brazil...

RK Jeans Measuring Up To Premium Curves
April 17, 2009

RK Jeans Measuring Up To Premium Curves

By Flavia Mendonca

Anyone in Brazil who is old enough to remember wearing jeans in the '80s, will remember Zoomp's denim craze. Similar to what...

Brazil Goes Crazy For Chanel
April 10, 2009

Brazil Goes Crazy For Chanel

By Flavia Mendonca

The Chanel 2.55 bag was created for successful ladies in need of glamorous, hands-free totes. And, as with many of Chanel's creations,...

Brasilia's Emerging Fashion Scene
April 1, 2009

Brasilia’s Emerging Fashion Scene

By Flavia Mendonca

Given its continental dimensions, it's no surprise Brazil hosts regional fashion weeks all over the country. Brasilia holds three single events itself—some...

Francesca's New Shoe
March 4, 2009

Francesca’s New Shoe

By Flavia Mendonca

Not long ago, Francesca Giobbi's name was synonymous with fashionista shoes. Having worked with European brands such as Gucci, Versace and Sergio...

São Paulo's Luxurious Garden
February 10, 2009

São Paulo’s Luxurious Garden

By Flavia Mendonca

São Paulo's Cidade Jardim is a new kind of high end mall experience. Many of the international high end brands housed there...

Sao Paulo Fashion Statements
February 4, 2009

Sao Paulo Fashion Statements

By Flavia Mendonca

While Rio's winter collections lacked spark, São Paulo Fashion Week's designers showed more interesting ways to deal with the economic crisis and...

Retail Watch: Marc Jacobs Opens In Sao Paulo
January 27, 2009

Retail Watch: Marc Jacobs Opens In Sao Paulo

By Flavia Mendonca

Marc Jacobs' newly opened São Paulo store is the first of its kind in Latin America. Developed in collaboration with NK Store's...

The Brazilian New Media Force
January 22, 2009

The Brazilian New Media Force

By Flavia Mendonca

Most Brazilian fashion magazines are pricey, making the web an excellent alternative medium for a wider fashion curious audience. A walk around...


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