It’s an incredible time for creativity. Each time struggle happens, creativity soars. There are no longer the sulky, depressed faces of last fall’s campaigns; this fall we will see happier faces, more optimism and anticipation for the future. Also a slightly more commercial feel will emerge like in the mid to late ’90s Harpers Bazaar and Vogue editorials—very pure and to the point. Nothing too contrived.
For inspiration, watch Madonna’s documentary Truth or Dare, Isaac Mizrahi’s Unzipped and Pret-A-Porter. We will see the return of the “supermodel”—the Naomis, the Cindys and the Linda Evangelistas will replace the LA celebrity faces in fashion. Also, photographers to note: Herb Ritts.
The behind-the-scenes faces in the fashion world are beginning to receive mass attention, almost like rock stars. Carine Roitfeld, Anna Wintour, Andre Leon Talley. The public wants to know more about the glamour creators. These industry “icons” are also influencing artists, photographers and designers alike.
On the counter side, there is a huge appeal to use straight-off-the-street lanky East Village boys for editorial shoots and advertising. Budgets are tight and companies are beginning to see that they can bypass large model agency fees by going through these smaller agencies that find the “It” kids of downtown. These make really appealing photographs and speak to the savvy, hip generation far better than a commercial model or Los Angeles celebrity can.