Feeling Self-Conscious?

Stella McCartney raised eyebrows when she declared leather and other animal skins off limits in her collections under the Gucci Group. Enter wooden heels, canvas and sleek Lycra inspired fabrications of McCartney’s shoe line.Capturing a to-the-moment look with her scuba knee high boot and forties heel for fall , McCartney is continuing to innovate, without using any materials garnered from animals. With consciousness raising at the forefront of current societal and cultural movements (e.g. slogan tees, green labels ), McCartney is capitalizing on an intriguing new business model, that of the conscious capitalist.

- Meghan Cleary
Photo : Stella McCartney fall 2003

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