Independent menswear label HANSEN has developed a cult following for its rich portrayal of Nordic life. Based in Denmark, Swedish designer and artist Aase Helena Hansen contrives rustic collections that embrace three defining fundamentals: Nordic expression, values and traditions. The result is a menswear range that exudes rural characteristics and sound craftsmanship.
HANSEN’s spring/summer ‘12 collection is a narrative of the Hansen family history, drawing inspiration from the farmers of rural Säby in Sweden. The bearded real life models manifest the lifestyle of farmers in indigo shirts, lightweight cotton caps and casual jackets. The designs are practical, yet brimming with unique features—all of which exude strength, honesty and simplicity, the core values behind the HANSEN brand. Hansen has a gift for relaxed suits with mother-of-pearl and metal buttons, blazers with old world patterns and Hansen’s signature trousers.
Since her debut, Hansen has been collaborating with Norwegian weaving mills, Danish embroiderers and fine-linen Danish knitwear to integrate the spirit of Nordic tradition in every one of her garments. The s/s ’12 collection exhibits fine three-piece suits made of heavyweight Swedish-woven cotton and linens in neutral tones. Another standout piece is the molten brown jacket designed from quilted Finnish Elk hide. Her humble designs mixed with luxurious fabrics have proven to be a successful marriage, and we look forward to seeing what HANSEN conceives next in ode to Nordic culture.