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  • Photos courtesy of Dimitris Theocharis.

Retail Watch: No. 8b Defines The New Lower East Side

No. 8b
No. 8b
No. 8b
No. 8b, Brian Janusiak and Elizabeth Beer's latest venture, is more of a concept store than a boutique, but either way it's a new destination for stylish men. Housing a wide range of its local and internationally desired designers—Maison Martin Margiela, Mykita, Natalia Brilli, Raf Simons for Eastpack, fragrances by Shigenobu and the unveiling of a brand new menswear collection by designer Christian Wijnants—No. 8b is bound to make their mark in the men's fashion world.

Consistent with Janusiak and Beer's previous projects, the must-stop shop carries those hard to find, detailed garments that raise questions, evoke conversations and give the wearer a sense of independence and uniqueness. The duo sees the retail space as a way to experiment with and present some constant themes and ideas recurring in their own work—"concerns with distribution, collaboration, sustainability, digression and the creation of fluxuating communities," noted a press release.

In some ways, this latest store acts as a place of refuge, housing both the people and the projects that have had no immediate or obvious home. No. 8b is sure to become a prominent fixture in the ever more hip Lower East Side.

Shop address: 38 Orchard Street, New York, NY

—Yale Breslin

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