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Clothes SANS Ubiquity
September 3rd, 2008 | New York
What do you do when you're sick of seeing mass-made copies of once unique style staples in your closet? Thanks to SANS, you can recapture the individuality of your wardrobe by adding personality to your apparel.The New York-based label is now releasing variations of their popular Square Shirt as part of an avant-garde online fashion experiment. Instead of simply ordering the shirts, customers can add their own touch by printing a pattern from the SANS website and sewing it together on their own. So, rather than ditching that worn-out tee from 9th grade, you can simply transform it into a recycled, but trendy garment. And, to celebrate this revival of personal flair, SANS features customer designs on their website.
Meanwhile, SANS' Hole Sock Collection is a feel-good trend that doesn't require any assembly. Through a partnership with Trees for the Future, a tree is planted each time you order a pair of socks from the cozy collection. Through individual and global consciousness alike, SANS proves that the quest for uniqueness isn't in what you wear, but the story behind it.
For more information, see shop.sans.name/index.html.
—VIldana Kurtovic
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