SUBSCRIBE TO OUR NEWSLETTER

Enter your email address and subscribe to our free, weekly email for in-depth reportage on global fashion trends

Featured

Photo credit

Fashion Now Is Pretty Ugly

Fashionista in Milan wearing large Ugly Betty like glasses, photo courtesy: Stylesight
Fashionista in Milan wearing large Ugly Betty like glasses, photo courtesy: Stylesight
Alexander McQueen s/s '09, photo courtesy: Stylesight
Balenciaga s/s '09, photo courtesy: Stylesight
Calvin Klein s/s '09, photo courtesy: Stylesight
Fendi s/s '09, photo courtesy: Stylesight
Commes des Garcons s/s '09, photo courtesy: Stylesight
Hussein Chalayan, photo courtesy: Stylesight
Junya Watanabe s/s '09, photo courtesy: Stylesight
Christopher Kane s/s '09, photo courtesy: Stylesight
Rick Owens s/s '09, photo courtesy: Stylesight
Judging by the latest spring/summer collections, the fashion industry has taken a deliberately ugly turn. Dowdy or even monstrous silhouettes, discordant combinations of fabrics and colors along with unsightly hair and makeup ruled the runway, while show-goers frequently hid behind oversized glasses in a mock-display of concealment.

An abundance of looks featured odd shapes, such as Hussein Chalayan's fierce molded latex spikes and Alexander McQueen's skirts with colossal hips and body suits set off by sharp winged shoulders. Many collections also featured grossly oversized garb—a bulky, rigid white dress at Calvin Klein draped over the model as naturally as a cardboard box, a bulbous top at Fendi shifted stiffly from side to side with the model's steps and a model swimming in a huge top and cuffed capris at Isaac Mizrahi resembled a little girl dressing up in her mother's clothes.

Jumbling together unexpected materials was another trend: Junya Watanabe layered rich African-print skirts over baggy cuffed jeans; Gaultier mixed things up by showing a body suit worn on top of a pair of pants; and Christopher Kane had a garish, transparent pumpkin-orange dress trimmed in black fur. Some styles were more sinister in their hideousness. The unsettling, aggressive silhouettes at Comme des Garçons featured cutouts that revealed a misshapen, unattractive portion of the model's stomach. Maison Martin Margiela's spectacular and spooky collection featured decidedly unsexy nude-and-white body suits, and disturbing looks such as models bound in ribbons of fabric, their faces concealed by stockings or a cascade of hair.

The unsightly trend even extended to accessories and beauty. Gaultier featured a fur stole, complete with all four legs, while Rick Owens had his models' feet wrapped in trash bag like leather fabrics. Behnaz Sarafpour and Balenciaga showed models who looked like they hadn't slept in days, their eyes rimmed in shiny brown shadow. At Fendi, runway mane had been teased into spikes, and a rats nest was the hairstyle of choice at Alberta Ferretti.

This ugly aesthetic is also reflected in everyday society. Too—chipped nails are being flaunted on the streets of Manhattan as well as the fingertips of celebrities, while dentists report that patients are requesting their veneers appear less-than-flawless (adding a rounded corner or slight rotation of a tooth here and there, gradating their shade instead of making them snow white). More women are also opting to go sans makeup, wearing baggy tops or pants that disguise rather than show-off their shape.

It doesn't take more than an awkward smile from Ugly Betty to prove that perfection is pretty boring in its stagnant singularity. The real intrigue sets in when you let yourself branch out from the paragon and explore more multifaceted possibilities. Even if the look isn't "pretty," it grabs attention and penetrates the surface—you can't just glide blissfully by.

—Molly Triffin

Ugliness another trend?

Perhaps the discord of "ugly" fashion may be turning heads and a few will forever remain memorable, but designers somehow always shift back to a variation of the classic, "pretty" styles. I think designers are usually aiming for that bit of unusualness that makes it unique while still keeping within the realm of accepted beauty. For if the designs are too bold, too loud,or in fact the opposite, too quiet and too muted, the designs will only appeal to certain people instead of a broader audience. In the case of ugliness, maybe designers are getting bored with classic and decided to break all the rules and go crazy on their designs for one season to get their creativity going. Not that it would produce any salable apparel, but anyway...

Pushing Limits

I think this is a very interesting movement in the fashion industry. As we know, fashion always seeks to push limits- without pushing limits, there would be no fashion. I think that this trend is advantageous because it has an appeal to the average person. People can look at the new looks and feel as though they can fit in, they can pull it off too. Interesting...

I have to disagree

I certainly think 'ugly' is probably not the best word to describe it. Ugly by what standards? I mean look at the two face photos you chose, is that what you consider ugly? Designers have been shifting proportions, aesthetics, moods for a long time. If you're going to compare it to the standard idea of beauty, i.e. perfect, feminine, "classic", then this isn't really a direction that fashion is going towards, it's always been that way. Comme Des Garcon's 1997 Lumps and Bumps collection is a perfect example, featuring models with huge Quasimodo bumps in their backs. I think it's interesting you chose probably the most visionary-consistently-against-the-grain designers to use as examples. As for the the real world, I find it hard to imagine a few examples of chip nailpolish and people wanting to look more natural in terms of surgery a sign of style going toward the ugly.

avant-garde usually unconventional

Avent-garde fashion designers were given as examples for this article, so I don't know if "ugly" (in my opinion, unconventional) is necessarily a trend. And rounded veneers look much more natural, and perhaps the chipped nails (while not uncommon) are a reflection of the current economy.

personal opinion is not a trend

I have to agree with the other responses to this post. There are two sides to fashion: the utilitarian, commercial side; and the experimental artform. Different designers have different purposes and goals for their collections or even for different looks within a single collection; a dress from Balenciaga is not to be treated in the same vein as one from Diane von Furstenburg. Molly Triffin does not seem to have a grasp on that distinction. Much of what is shown on the runways--as well as how the looks are styled--serves to perpetuate the image of the designer's brand as much as to sell clothes. Does every dramatic styling detail get translated to the mainstream? Of course not--it's a presentation, not a catalog. Additionally, even within non-commercial fashion there is a vast difference between that which is avant garde and conceptual (e.g. Hussein Chalayan or Comme des Garçons), that which is intentionally over-the-top and serves primarily to gratify the designers (e.g. Heatherette or John Galliano's menswear), and that which is meant to be forward and trendsetting but fails in practical execution (e.g. Prada's models falling left and right). The overall aesthetic from the fashion capitals is indeed shifting away from prim-and-proper ensembles to a more relaxed, nonchalant statement. But the negative rants of this post are entirely uninformed--compared to the last several years, the spring '09 designer collections exhibited considerable restraint. Quite frankly, this season was possibly the most toned down, commercial collection Alexander McQueen has ever shown.

The first thing I thought of

The first thing I thought of when I saw this was of a Central Saint Martins student named Sara Arnold. If you're interested in this phenomena, please look her up and see the Stylebubble article on her. She does a great job at questioning what is considered "ugly," as did many of the other people who commented on this story, and her skewed sense of aesthetics is brave and bold.

junya wantanabe is always

junya wantanabe is always ugly but yeah, fashion is becoming more 'unique' which is a good thing, people dont need to try so hard to be stereotypically beautiful, unless they already are...

JCR on Twitter

Blogs | Fashion Wire

  • Daily News
    Safilo gets extension on loan payment, john lewis sales hit by hot weather, UK fashion sales down in June, Coach's new market...
    July 3rd, 2009
  • Daily News
    M&S sales up almost 3%, West End will capitolize on London Fashion Week fever, New protests for Bangladesh Textiles, Madonna in new Vuitton ads...
    July 1st, 2009
  • Daily News
    The world's most fashionable cities, Beyoncé and Tina Knowles' Sasha Fierce, consumer confidence grows in June, Permira and Valentino renogotiate debt...
    July 1st, 2009
  • Daily News
    Quelle gets loan guarantee from Berlin, 80,000 expected at Bread and Butter show, Glastonbury Festival sees the return of L.L. Bean and Levis, Korea's first luxury brand...
    June 30th, 2009
  • Jason's Dispatches
    n1371632332_477417_7860494.jpg
    News on my trip last week to South Africa is embargo-ed. What I can say it that it involved charity and it was one of the most profound weeks of my life.
    June 29th, 2009

Already a member? Login
Join us - Sign Up