Interview: The DNA Of A Cobalt Blue Fragrance

Wode is a new fragrance from British design team Boudicca that's been under production for nearly a decade and will officially launch at the Frieze Art Fair tonight in London. Boudicca's designers Zowie Broach and Brian Kirby set out to create a scent from the historical touchstones that have always fuelled their brand, while still offering a modern and commercial product. Besides a spray paint-like container, the subtle vintage notes include juniper berry, hemlock and tuberose absolute. Wode's distinct point of difference is in the spray's unique cobalt blue color, which fully disappears from any surface minutes later. After scoring an advanced tester of the precious product during Paris Fashion Week, we sat down with Broach to discuss the tortured process of producing an innovative fragrance, Boudicca's reverence for the color blue and why this may be the fragrance to catapult the label beyond their indie status.

JC Report: Did you always envision fragrance as an essential component to the Boudicca brand?

Zowie Broach: Back in 2001, when V Magazine gave us the opportunity to create an imaginary scent, it was a great propulsion into a world of scent and olfactory experiences that we have never returned from. Now, the atmosphere around us will always be a part of our desire and invention and we are externally lucky to have Geza Schoen to work with on this.