Masha Ma is one of the strongest Chinese designers to come out of China in recent year. A favorite of art and fashion students in China, the Central St Martins graduate plays on her deconstructed yet feminine silhouette. She has a very strong understanding of cut but also keeps her eyes on delicate details. With one foot in Shanghai and another one in Paris, Masha Ma’ woman is “sophisticated, but never silenced.”
NAME OF THE EXECUTIVE INTERVIEWED: Masha Ma
TITLE OF EXECUTIVE: Designer
NAME OF BRAND: MASHA MA
WEBSITE OF BRAND: www.mashamastudio.com
JC Report: Which words define your brand?
Masha Ma: Modern, chic, femininity.
JC Report: Who is your core customer?
Masha Ma: Elegant and confident women aged from 25 to 40-years-old.
JC Report: Which stores are you targeting in the international market, and why?
Masha Ma: MASHA MA now is targeting markets in both Europe and Asia. We would love to sell at Galeries Lafayette, Harrods, Selfridges, Matches, Lane Crawford, Joyce and so on. These International stores with a great reputation, organization and taste will present the right image of the brand to the customers we target. We are very happy that we are already at SPIGA2 in Milano and LuisaViaRoma.com, which are great. There is progress and we endeavor to introduce the brand worldwide.
JC Report: Which international designers do you see yourself hanging next to in the retail environment?
Masha Ma: Simone Rocha, Roland Mouret, Anthony Vaccarello, Véronique Leroy, Mary
Katrantzou, Proenza Schouler.
JC Report:Why should an international audience pay attention to designs coming out of China?
Masha Ma: Design from China is more focused on the spirit of Chinese culture these years. There is an abundant source and many elements to be extracted for fashion in China. It’s a great opportunity for the international audience to get to know design out of China better via its local designers.
JC Report: In your opinion, what is the greatest misconception about Chinese designers?
Masha Ma: Some people may think that Chinese designers only emphasize the silhouette. However, concept is not ignored. Design in China is not just expression and accumulation of symbols and details. Deeper inside a collection, you will find the image and spirit being interpreted.
JC Report:Where do you see your brand going in the next few years?
Masha Ma: We now have studios both in Paris and Shanghai. While keeping a seasonal show of MASHA MA, we will continually explore the market both in Europe and Asia. I look forward to bringing people a more solid image of the MASHA MA woman; sophisticated, but never silenced.
Author: Benedicte Bro Cassard
Photo Credit: Benedicte Bro Cassard