In honor of the opening of Byredo’s first flagship store today in Stockholm, Jason Campbell speaks with the man behind it all, Ben Gorham, about the new shop, his introduction to perfumery, and the connection between fragrance and memory.

As we mentioned yesterday, Gareth Pugh’s spring/summer ’10 collection was a show-stopping sensation in front of a packed crowd. If you missed the glitz, you can relive it with this video we caught of the production.

9 countries 9 men, the search is on to find the next Calvin Klein model.

We’re trying out some new video content here at JC Report: Jason Campbell will report regularly from the road, conducting short interviews with industry players, people on the streets and general consumers to discuss a host of topics. For this episode on Los Angeles-based artisans, Jason interviews native Los Angelina Jasmin Shokrian about the shift in the city’s style sophistication.

We’re trying out some new video content here at JC Report: Jason Campbell will report regularly from the road, conducting short interviews with industry players, people on the streets and general consumers to discuss a host of topics. For this episode on Los Angeles-based designers, Jason interviews shoe designer Jerome Rousseau.

We’re trying out some new video content here at JC Report: Jason Campbell will report regularly from the road, conducting short interviews with industry players, people on the streets and general consumers to discuss a host of topics. For this episode on Los Angeles-based artisans, Jason interviews leather design specialist Clay Webster.

Gareth Pugh’s strategic move to show his collections in Paris from London is paying off in spades. Last season, the shift resulted in Beyonce donning his futuristic wares in videos and to award shows prompting articles about her newfound fashion cred. LVMH underwrote the designer’s menswear collections; and yesterday, every major journalist turned out to view his dynamic autumn /winter ’09 collection in the form of a video presentation. Often times, showing a collection in a video format can fall flat but Pugh ensured the opposite result and went for a fast paced staccato presentation starring Natasa Vojnovic. The move brought life to the blown up shapes, pin covered leather jackets, and shredded tops paired with voluminous pants and giant pleated skirts that read less haute club wear, but more sophisticated. Matthew Stone produced the eerie, drum and bass type soundtrack with the mise-en-scene topped off with smoke billowing from the floor to depict a mood that felt like distant terrestrial landscape, not at all otherworldly.