Lady Gaga's Fantastic Fashions

Love her or hate her, there’s no disputing that 2009 belonged to Lady Gaga. With a theatrical persona inspired by the likes of Madonna, Prince and Freddie Mercury, the name “Gaga”—taken from a song by the latter’s band, Queen—has acquired a meaning all its own, simultaneously evoking catchy pop music and avant-garde fashion (as well as a growing army of imitative fans). But Lady Gaga’s forward-pushing fad is not a fleeting one. Thanks to two back-to-back albums—the first aimed at the fans, the second aimed at the critics—she has shown that her music and revolutionary style are here to stay into the new decade and beyond.

Backed by designers like Alexander McQueen, Romain Kremer and Gareth Pugh, Lady Gaga (aka Stefani Germanotta) has helped lead a fashion transformation among today’s female artists. Everyone from Beyoncé to Rihanna has now recognized the marketing value of outlandish designer outfits, but they are all still dressing in Gaga’s shadow. Music and fashion have always gone hand in hand, but the classic creative pairing is now joined by a necessary business sense—even Forbes proclaimed that Lady Gaga is the music industry’s new business model.

These days, a budding diva can’t expect to just get by with good songs. Instead, the audience requires—at times even demands—a fascinating visual spectacle as well. And that is precisely what Lady Gaga both provides and inspires among them.

The lead single from her latest album The Fame Monster, “Bad Romance,” is a case in point. When the song’s video debuted as the soundtrack to Alexander McQueen’s spring/summer ’10 collection, her fans flooded and subsequently crashed the ShowStudio site due to the surge in interest. Meanwhile, The Business of Fashion reported at the end of 2009 that her videos had been watched more than 500 million times on YouTube (with 50 million “Bad Romance” views within the first month alone and now at just over 93 million) and those numbers have continued to rapidly rise into the new year.

Much of Lady Gaga’s style can be credited to the people she works with. It certainly doesn’t hurt, for instance, that her stylist, Dazed & Confused’s creative director Nicola Formichetti, is on a first name basis with underground designers throughout the world. Thanks to him, Lady Gaga’s wardrobe is full of head pieces by milliners Nasir Mazhar and Alex Noble, clothes by emerging artists like Benjamin Cho and outfits by more established masters such as Jean Paul Gaultier and Donatella Versace. Even with this stylistic headstart, it’s Lady Gaga’s unstoppable attitude that makes these clothes and outlandish outfits really stand out. But with a rabid following of copycat dressers who routinely appear at her concerts, it’s no wonder that the next thing on the busy artist’s agenda is her very own fashion line, Haus of Gaga, as well as an impressive gig as Polaroid’s new creative director. This is only the beginning.

There is one comment on Lady Gaga's Fantastic Fashions:

  1. The clothes are great, with much sharing of ideas and recycled items generously giving to concept, and that is part of what staying on message is. Respectfully I would have to know more about her concept of a clothing-line. Would it be comprised of elements that are earth-friendly and help sustain fragile economies and aiding areas of the world in greatest crisis? I would like to see a broader spectrum of fashion-forward clothing worn by her in her performances that honor role models in the world community–such as response team workers, teachers, technology whizzes, and beauty-makers working to save the world as part of her statement. And of course keep her fantastically outrageous serious fun side, which is forever. A lot of changes, I guess but you’re up to the task.

  2. There’s a lot of St.Martins students who dress like she does.I do respect her creativity and she does inspire me as a designer, you can always find something about her outfits, a certain detail that you like and that you can elaborate on.
    Its good to have Lady Gaga around because I was getting so bored with all the predictable dresses on celebrities, I want people to celebrate life and wear avante garde during the day and I want to see a world of interesting silhouettes on the street!!

  3. I so love GAGA… She came as breath of fresh air on the scene when everything was looking so blah!!!! One thing that people need to not forget is that her costumes are a part of marketing and theatrical. At every event , i am glued to tv to see her new costume. Notice also how she can sing…. just true creative talent…

  4. Jason you are right on the money on La Lady Gaga!!!!
    She is defenelly the new icon in town, move over Madonna, your time has come to lip sync for your fame!!!

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