For those with a healthy memory of the 1980’s, the brand Le Tigre rouses colorful recollections of the past. Prior to the heyday of labels like Lacoste and Izod, Le Tigre was the familiar, first choice for celebrities, athletes, and even former President Reagan who was allegedly spotted in one of the brands polos during the term of his presidency. After putting a halt on production throughout much of the 1990’s, the label raised eyebrows and drew a slight buzz of excitement when it made a solid comeback in 2003. A subsidiary of Kenneth Cole Production since 2007, Le Tigre has most recently been sporting an energized, fresh, look which likely is a contributing factor to the slight increase in price point of the “remixed” lines. The full assortment of offering is available in select stores, and on the companies website where the revamping efforts are also most noticeable. Still offered are the bestselling, classic Le Tigre polos which now feature a larger tiger logo and a more relaxed chest, body, and sleeve fit. Traditional colors and conservative styling are not sacrificed either, so those with fond memories of their favorite Le Tigre polo can find one very similar.
No doubt looking to stay abreast of their competitors, the new Le Tigre also offers fashion conscious polos as part of their Moderno collection. Cut with a slightly slimmer fit, the body and styling of the Moderno line of polo’s features playful, variegated striping, diagonal striping, color blocking and new, updated colors. A more trend right option to the brands famed, traditional polo, Moderno shirts are vibrant yet still tasteful. Other new additions include a sport line which touts style and comfort as its main feature. The sport line is slightly more subdued than the Moderno line, yet still possessive of a distinctly modern aesthetic. Its understated striping and detail is clearly geared towards golf and other outdoor sport enthusiasts. Last, and certainly not least, the updated casual tees offer everyday wear potential for the man with traditional tastes who still wants to be a bit different. High, round neckline and shallow v-neck styles, coupled with vast color and design options make Le Tigre’s slim cut tees translatable for every generation.