Living in FAL

The lifestyle concept, applied to clothing, makes for practical applications. Quite simply, it’s about clothes for function: what to travel in, what to work out in, and how to grab seven tops and three pairs of pants for a week’s trip with the ease of knowing that they all will work fabulously together. It’s about a sweater of incredible cashmere and Lycra that hugs and drapes the body and works with every single pant you own. So follows the lifestyle solutions offered by four-year-old New York-based label FAL (Fashion Active Lab) by Geoffrey Grubb. Multi-task luxe sportswear and activewear for men and women takes you from the squash court to a first class lounge then directly to your company meeting. Retailers are hot on this lifestyle category (JC Report issue 10 profiled Hommebody, the British brand that’s blowing out at Selfridges and Harrods) and FAL too is making its mark at Linda Dresner, Bergdorf Goodman, Louis Boston, and Neiman Marcus. Celebrities addicted to the brand compile a long list including Oprah, Cindy Crawford, Kate Moss, and John Leguizamo. Fall into FAL.

- Jason Campbell
Photo: FAL fall 2003




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