Descriptions like “100% natural,” “certified organic” and “eco-friendly” have literally become the fastest growing product categories in the multi-billion dollar beauty industry. This recent surge can be attributed to increasing awareness about protecting the environment as well as an equal concern about questionable ingredients that have traditionally been used to formulate commercial cosmetic products. And while it may be somewhat of a challenge to navigate what has become a continuously expanding roster of product classifications and ingredient certifications, efficacy is ultimately the most important feature of any product. In this issue of Beauty Guru—and in celebration of Earth Day—we turn the spotlight on some of the most effective beauty products in the aforementioned categories. From the most rare100% natural or certified organic ingredients to breakthrough skin and hair care formulations and more, the following suggestions are not only effective, but also sure to address the most important beauty needs.
Evolue Los Angeles (www.evoluebeauty.com)
Evolue in Beverly Hills is recognized as the go-to destination for the best in eco-friendly beauty. With legions of loyal followers, owner and founder Jean Seo has gained a highly respected reputation for offering a curated roster of eco-friendly, 100% natural and organic beauty products, including some of our favorite eco-brands such as RMS Beauty (www.rmsbeauty.com), Jane Iredale Mineral Cosmetics (www.janeiredalecosmetics.com), Arcona (www.arcona.com). Seo has also recently launched the highly anticipated Evolue brand of skincare as well as the incredible Eco-Brow collection of brow-grooming gels, created by resident eco-brow specialist Marco Ochoa.
Combining antioxidant rich Marula beauty oil from South Africa with deeply hydrating desert botanicals and a variety of other natural skin-nourishing ingredients, Fiafini offers a simple and straightforward approach to beauty with an extremely effective anti-aging regime that suits all skin types. After the first use, the complexion feels thoroughly cleansed and hydrated while fine lines and wrinkles are visibly minimized—and these results improve with continued use. The minimal steps are ideal for an active lifestyle, but the Exceptional Skin Serum is our top pick from the range.
Based on ancient ayurvedic practices and addressing virtually every complexion, body and haircare need, Pratima is formulated with the finest natural ingredients. Developed by Dr. Pratima Raichur, the brand’s use of pure ingredients is apparent in every product. From the visibly raw ingredients floating gracefully in the amazing Love Oil to the not-to-miss Rejuvenating Pearl Cream and the textures of the Vata, Pita and Kapha herbal cleansers, Pratima is truly one of the most experiential skincare ranges that we have encountered. To further enjoy this unique experience, book a treatment at Pratima’s flagship spa in New York City or check out the website for special Earth Day offers.
Seabuck Wonders (www.seabuckwonders.com)
Recently touted as the latest “wonder” ingredient, the Himalayan sea buckthorn berry is found only on the extremely high altitude and difficult terrain of the Tibetan Plateau. This super-fruit is naturally enriched and highly concentrated with valuable antioxidants, vitamins, essential fatty acids and Omegas, including the highest concentration of the very rare Omega-7. Seabuck Wonders offers a full range of skincare, berry and seed oil extracts as well as supplements, each of which is enriched with the highly potent organic Sea Buckthorn oil. Thoroughly effective and ideal for dry skin, Seabuck Wonders receives our highest ratings and we’ve particularly been impressed with the Body Lotion and Exfoliating Facial Cleanser.
Surya Brasil (www.suryabrasil.com/en)
Initially specializing in unique haircare products, Surya Brasil has earned certifications from the most prestigious international agencies, including Eco-cert, PETA and Vegan since first launching in 1995. The brand has since evolved into a full range boasting a selection of products that addresses every specific hair and skincare need. Surya’s quality is notable in both its performance as well as the selection of rich and nourishing formulations. We were particularly impressed with the Ucuuba Shampoo and Conditioner for curly hair as well as the Massage and Body Oil.
A rather harmonious union of nature and technology are the platform at Tilth Beauty. Offering some of the most effective natural anti-aging skincare products, Tilth addresses every skin type with an emphasis on the often-challenging effects of aging. Tilth is also an active member of Green Power Project, utilizing 100% wind-power to generate the electrical energy needed to produce its certified FSC (Forest Stewardship Council) 100% carbon-neutral packaging. The Argan-Tangerine cleanser, Ressurect Eye Cream and Aloe Restoration Toner are our top selections when it comes to efficacy and sustainability.