New Balance: Beatrix Ong

Beatrix Ong’s CV reads like a fashionista’s daydream career—she interned at Harper’s Bazaar in New York, attended the prestigious Central Saint Martins and designed for London-based shoe empire Jimmy Choo before launching her own shoe line, Beatrix Ong. Despite their daintiness, her shoes force the wearer to walk with purpose, and they are a style staple for Kate Moss, Drew Barrymore and a slew of dedicated fans who visited her first store in Primrose Hill.

The philosophy that underpins all of Beatrix’s creations is based on a bit of wisdom taken from Confucius which states, “Balance is the perfect state of still water. Let that be our model. It remains quiet within and is not disturbed on the surface.” For Beatrix, creating a pair of heels that is both comfortable and striking enough to wear throughout the day and into the night is of utmost importance.

And come this September, she expands her horizons. Her range of men’s shoes, Ong London, will be available in her new store in London’s oldest arcade Burlington, in Mayfair. Named after prominent British film directors (e.g. Greenaway, Lean, Daldry), each pair is handcrafted using traditional techniques and features silk lace-ups, brogue perforations at the toe and bright colors against fine leather materials. Already on order by English rock royalty, the debut collection is proving to be a fashion must-have for those in the know.

The Beatrix Ong autumn/winter ’08-’09 collection, meanwhile, is another nod to old-school glamour with a dash of understated intellectualism. Named after the schools in English counties (e.g. Oxford, Cambridge), the shoes favor peep-toe heels, svelte sueded bows and leopard print mixed with fuchsia tones. Let your tooties do the twinkling in the latest from Beatrix Ong.

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—Retna Wooller

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